lookin’ Friday is a culture-first creative agency born from the raw, analog spirit of the ‘90s – raised on mixtapes, streetwear drops, pirate radio and VHS aesthetics.

Our team is a mix of directors, producers, strategists, brand & music heads, culture movers and midnight thinkers. We’ve grown up, leveled up – but never let go of that rebellious beat in our chest.

We believe in ideas that hit like a bassline. Stories that live outside the algorithm. Design that frames moments like a photo on film. Brands that don’t play it safe – they play it loud.

If you’re in fashion, music, culture or youth-driven markets – you might have already seen our work. If not, you’ve definitely felt its echo.