Amazon Music
Mero Digital Release Party
Client:
Amazon Music
Year:
2020
What we did:
Digital Release Party
Project Lead:
Alessia Spahn
2nd Project Lead:
Selina Oczko
Regie:
Stipe Braun
Sound:
Reiner Roters
Light:
Sascha Meier
Technische Leiter:
Andreas Schech
Steady Cam Operator:
Philipp Schmitz
Camera:
Alexander Weber, Justus Riechers
When physical release parties were off the table during the pandemic, we created a new way to connect fans with their favorite artist. Together with Amazon Music and German rap superstar Mero, we launched a one-of-a-kind digital release show for his album Seele — designed to break through the lockdown and bring people together through music, culture, and interaction.
Not just a livestream —
a hybrid culture show.
Project
in Detail
We took full ownership of the concept, production, and direction, creating a 60-minute digital experience that blurred the lines between concert, talk show, comedy, and game show. The show featured live performances, interviews, interactive games, and even a sneaker raffle, all tied together with the energy and humor of hosts Hood Comedy. Fans weren’t just watching — they were part of it.
Special Assets
Teaser campaign to build hype across socials
Highlight Aftermovie for post-show storytelling
Exclusive music video, released on Amazon Music & YouTube
Hitting over 2M views in no time!
Impact
The Amazon Music x Mero digital release show proved that even under pandemic restrictions, live music experiences could evolve into digital-first fan culture moments.
From one event, we generated a multi-platform content ecosystem: livestream, teasers, aftermovie, and exclusive video assets that amplified Mero’s album launch far beyond the night of the show.
