Red Bull
Bar Wash
For Red Bull Rap 100, we teamed up with Red Bull Germany to create one of the most unique rap formats out there: Bar Wash. Two full seasons, shot inside a car wash after dark, where rappers had just minutes to write a track and then perform it live — while the car rolled through the wash.
From KC Rebell to Veysel, the booth was always hot, the vibes fresh, and the bars raw.
Client:
Red Bull
Year:
2023
What we did:
Concept, Production, Direction, Postproduction, Social Activation
Regisseur:
Stipe Braun, Nena Brnic
Producer:
Alessia Spahn
Kamera:
Louis Seitz, Alexander Drawitsch, Konrad Kassing
Oberbeleuchter:
Manoel Altenau
Lead Editor:
Romeo Tchallagassou
Grading:
Erik Wicander
Sound:
Antoine Schweitzer
Beats,
bars,
and a car wash at night.
Project in Detail
We handled the full scope — planning, production, direction, and content rollout.
The format delivered:
8 full episodes packed with raw rap energy
16 social cut-downs optimized for reach
A consistent stream of social-first activations that made sure Bar Wash wasn’t just content, but a real music entertainment asset
It was rap, cars, and creativity colliding in the most unexpected setting — and it hit just right.
Impact
Bar Wash proved that when you mix music, culture, and a bold idea, you get a format that cuts through the noise. More than a show, it became a signature cultural touchpoint within Red Bull Rap 100 — one that audiences still reference as one of the freshest moves in German rap content.
