Red Bull Germany
Dance your Style
Red Bull Dance Your Style is one of the world’s most successful dance formats — and we’ve been part of it since 2021 as the creative agency behind its livestreaming, social content, and visual story development.
Project Timeline & Scope
2021 | Berlin – National Final (Columbiahalle)
Our first step into the Dance Your Style universe: a multi-cam ARRI setup with full OB truck production, YouTube livestream, and an atmospheric aftermovie.
2022 | Frankfurt – National Final & World Final Trailer
Back home in Frankfurt, we produced the TikTok livestream for the National Final — and shot the global announcement trailer for the 2023 World Final.
We also developed and produced motion inserts, lower thirds, transitions, and graphic elements for the stream, creating a fully immersive visual experience for the audience.
2022 also marked the first-ever Dance Your Style TikTok livestream — pulling in over 700,000 live viewers and setting the benchmark for vertical streaming formats.
2023 | Frankfurt – World Final
The ultimate highlight — where we took the creative lead across multiple disciplines:
Portrait films for all finalists
Social media assets & activation content
On-site productions including a short documentary on the event
As a Frankfurt-based creative agency, we had the privilege to go all in — visually, conceptually, and strategically.
2025 | Berlin – National Final (Columbiahalle)
Back to Berlin. Back to TikTok.
For the 2025 National Final, we once again handled the full TikTok livestream — including technical setup, directing, visual CI, and an optimized streaming workflow.
Also back: our signature graphic package with openers, transitions, and lower thirds.
From the floor to the feed.
Impact
What started as a classic YouTube broadcast evolved into a mobile-first live experience on TikTok. We didn’t just witness that shift — we helped shape it, bringing our creative vision and culture-format experience into every frame.
Our work goes far beyond the cameras. We conceptualize, shoot portraits, cut trailers, design motion graphics — ensuring that Dance Your Style performs at the highest visual, creative, and technical level.
