Red Bull Austria
Soundclash
Client:
Red Bull
Year:
2024
What we did:
Live Stream Production
Director, DoP, Edit:
Stipe Braun
Director Assistant
Niklas Kreikebaum
Production Executive:
Alessia Spahn
Showcaller:
Tobias Zehentner
Camera:
Yves Otterbach, Louis Seitz, Simon Friedl, Richard Beyerl, Andreas Koch, Jasmin Schwendinger, Romeo Tchallagassou, Marcel Kunz
Camera Assistant:
Johanna Hinz, Moritz von Altenbockum
Steadycam Operator:
Lukas Köchler, Michael Binder
Focus Puller:
Markus Grohmann, Mattias Mäntler
Blackcam Operator:
Marc Hennicke, Vincent Dzikowski
Blackcam Technician:
Till Behrend, Martin Michaels-Soto
Audio:
Lucas Michel, Felix Ofner
Lighting:
Tobias Pehla
Special Effects:
Koflermedia
Grading:
Erik Wicander, Martin Schmidt
Data Wrangling:
Selina Oczko
For Austria’s biggest Red Bull culture event, Elif and Mathea went head-to-head in a spectacular Soundclash. Lookin’Friday was behind the scenes from day one, shaping the entire pre-communication strategy and bringing the hype to life across every channel. Teasers, portrait films, and a storm of social content made sure the clash was already a win before the first note dropped.
First
female
only
production!
Project in Detail
This was more than just a concert capture — it was a full-scale content ecosystem.
We delivered:
Teasers in all formats, designed for maximum reach
Two portrait films diving deep into the artists’ stories
Massive social activations fueling the hype before the night
A multi-cam ARRI production turning the clash into a VOD experience
A cinematic documentary with exclusive interviews, BTS, and hidden moments
And yes, it was a hell of a lot of work. But the result? A cultural statement that looked as good as it sounded.
Loud, proud, and culture-defining.
Impact
Red Bull Soundclash AT 2024 wasn’t just another event — it was a milestone for culture and representation. As the first all-female production team in Soundclash history, the project carried as much weight behind the camera as it did on stage. The content didn’t just document a moment; it amplified it, ensuring the clash lived far beyond the venue.
